How can Theater Art make a greater impact?
"In every neighborhood there are so many different people and organizations. It is important to do your homework and see what art opportunities are already happening there and see how your work can connect with some existing event and activities and agreed upon needs. Connect to it a bigger community priority or issue." -- LA Commons
In the past 12 months, IVRT Inland Valley Repertory Theatre began or continued the following activities:
- IVRT celebrated 25 years operating as a fiscally sound nonprofit theatre arts organization, incorporated in 1990 and ending every year “in the black,” and received awards for artistic quality from the theatre community as well as accolades from the Los Angeles County Arts Commission funding panel for artistic quality, impact and an innovative full list of programs, initiatives for sustainability and accessibility, and strong infrastructure. The 25th anniversary celebration, organized and led by volunteers, was well attended and spectacular!
- IVRT served a total of 3,983 people in Claremont and the surrounding communities through its affordable theatre programs:
- four plays on Tuesdays and Wednesdays at the Candlelight Pavilion,
- three plays in a readers theatre format at Eddie’s Pizzeria and Eatery in Claremont, and
- two sessions of Musical Theatre Camp IVRT instruction for youth.
- IVRT grew its subscriber base 36% from 220 subscribers to 300 subscribers.
- IVRT grew its donor base 20% from 96 donors to 115 donors.
- IVRT grew its sustaining monthly donors 45% from 7 donors to 15 donors.
- IVRT actively participated in Claremont Chamber events including Village Venture and networking breakfasts.
- IVRT partnered with Village Marketing Group to provide the Village merchants with strolling holiday carolers in Victorian costume in December.
- IVRT continued its partnership with Aromatique, Bert & Rocky’s and Rio de Ojas to provide ticket outlets for patrons to purchase tickets to see IVRT shows and to drive traffic into Village merchants.
- IVRT partnered with Village Marketing Group for Saturday night Arts Walks, College Welcome Week and Village Rocks the Colleges.
- IVRT partnered with Village Marketing Group to provide entertainment for the Shelton Park Stage kickoff, ribbon cutting and grand opening, and purchased a brick for the Stage fundraising efforts.
- IVRT continued its partnership with Tutti Mangia to provide holiday caroling for annual holiday wine dinner.
- IVRT continued the eighth year of its partnership with Eddie’s Pizzeria and Eatery to offer discounts to IVRT subscribers and donors. Eddie’s continues to feed the cast of IVRT productions between the matinee and evening performance on the last day of production.
- IVRT began a partnership with Buca di Beppo to offer discounts to groups attending IVRT Wednesday matinees.
- IVRT continues to partner with Claremont Doubletree to offer discounts to actors who travel from Los Angeles and Orange County to perform in IVRT plays.
- IVRT applied for and was awarded a grant from the Claremont Educational Foundation to launch a Readers Theatre program at El Roble Intermediate School which reached over one hundred students and parents.
- IVRT participated in SOURCE consulting events through the Claremont Colleges.
- IVRT began a collaboration with Hillcrest Homes, participating in their Health and Wellness Expo to explain the benefits of volunteering and also providing a concert as part of their Cultural Arts Society series.
- IVRT partnered with Visiting Nurses Association for an event from which IVRT donated a revenue share of $1,770.00 for Inland Hospice Association.
- IVRT partnered with Inland Valley Hope Partners for an event from which IVRT donated a revenue share of $1,900.00 for Claremont Homeless Advocacy Program.
- IVRT partnered with Kiwanis Club of Pomona for three events totaling a revenue share of $2,050.00 for Kiwanis philanthropic activities including CLASP.
- IVRT continued its fourth year of partnering with Claremont Community School of Music for its summer Musical Theatre Camp IVRT which taught 53 youth the arts of music, theatre and movement. The students participated in the Grove Theatre’s production of “The Music Man” and the Grove donated a percentage of ticket sales back to the Claremont Community School of Music.
- IVRT promoted local community arts events including Claremont Symphony Orchestra, Ophelia’s Jump Productions, Repertory Opera Company, Candlelight Pavilion, Grove Theatre, Lewis Family Playhouse, Salastina Music Society and Chino Community Theatre through IVRT’s strategic email marketing campaigns.
- IVRT launched a marketing and sales strategy, focusing on subscriptions and group sales, and taking into consideration subscriber attrition, renewal, as well as obtaining new subscribers through a "Bring a Friend" program offering free tickets to current subscribers to bring a friend in the interest of capturing information for upgrade to a season ticket. A volunteer driven telemarketing campaign hosted at a board member's office. The volunteer guild and board members organized a kickoff event and the event itself, made enjoyable for all with pizza, wine, and handbells used for ringing to signal a new subscriber or donor. The campaign was hugely successful, resulting not only in increases in ticket sales but also in momentum as IVRT board, guild and company members gained a renewed sense of pride as they spoke to audience members who sang the praises of our theatre company!
- IVRT established a new Community Liaison project, to increase awareness of and accessibility to IVRT programs.
- IVRT applied for and was awarded a grant from the Los Angeles County Board of Supervisors through the LA County Arts Commission for stipends to actors and musicians as well as a part time salaried executive director.
- IVRT applied for and was awarded a grant from the Los Angeles County Board of Supervisors for a full time paid summer internship program.
- IVRT applied for and was awarded scholarships for paid and volunteer staff members to attend professional development programs through the Center for Nonprofit Management and the Academy for Grassroots Organizations.
- IVRT donated theatre tickets to fundraising events for Claremont High School theatre department, Claremont High School class of 2018, Ophelia’s Jump Productions, Cultural Arts Society of La Verne, Foothill Country Day School, Condit Elementary School, Foothill AIDS Project, Casa Colina, Claremont Chamber of Commerce, Lordsburg Foundation, La Verne Chamber of Commerce, Uplanders, Laguna Playhouse, etc.
- IVRT actively participated in La Verne Chamber of Commerce events including networking events and the annual Taste of La Verne.
- IVRT began a partnership with San Bernardino Symphony Orchestra to provide actors to portray composers as a pre-concert lecture event.
- IVRT applied for and was awarded scholarships for paid and volunteer staff members to attend professional development programs. Our ED attended and graduated from the Nonprofit Management Certificate Program and the Arts Leadership Summit through the Center for Nonprofit Management, the Effective Marketing on a Budget workshop and, with our Guild President, the Recruiting and Training Volunteers at the Rancho Cucamonga United Way through the Academy for Grassroots Organizations. She and our board president also attended the Arts Summit through the San Bernardino Arts Connection.
- IVRT managed a media relations campaign resulting in 5 feature articles and 2 reviews in The Vil Clare, the Riverside Press-Enterprise, the Claremont Courier, the Inland Valley Daily Bulletin, StageSceneLA and IEShineOn.
- Our Box Office staff (mainly volunteers) and board members, researched and are currently in the process of developing a fully integrated box office/marketing and database system.
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